If a firm introduces a new product or service into a market where there is little scope for further growth, that product or service will either eat into the share of the market’s existing products, or swiftly disappear from sight.
Saturday, August 22, 2009
Cannibalisation
If a firm introduces a new product or service into a market where there is little scope for further growth, that product or service will either eat into the share of the market’s existing products, or swiftly disappear from sight.
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